There’s no secret formula for branding that works 100% of the time for every single company. If there was, everyone would be following it and creating a unique brand would be a piece of cake! Unfortunately, branding isn’t as simple as 1-2-3. But with an out-of-the-box approach and meticulous research, you can put yourself ahead of your competition. Below are some ideas to point you in the right direction: Do Your Research. Pretend you know absolutely nothing about the industry and research, research, research. Find out everything you can: get to know your competition, investigate the market you are targeting […]